More than 75% of people in The United States are internet users and considering the increasing popularity of Smart Phones, internt will be the most influencial media in next few years; If it is not right now!
So should your business have a website, even if your business is small and sells products or services you don't think can be sold online? The answer is YES, if you have a business, you should have a website. Period. No question. Without a doubt. Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer. That said, it's not enough that you just have a website. You must have a professional-looking and usable site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. When it comes to benefiting from a website, size does not matter. I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do. Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. If you want a website or you need to make over your old website, it is time to starts.